I invited you to launch a new project with me in October. Then I went quiet. Sorry for that. Sometimes life gets busy. I’d like to have a post at some point about managing your expectations and maybe the permission to rest for a while. If you have any thoughts, please post them in the comments  below. Our collective wisdom would be much better than what I can come up with on my own.

I do have one reason for the delay I wanted to share with you. I’m now launching two projects instead of one. I was delayed while I was in a certification program. As of last week, it is official. I am an Evernote Certified ConsultantI don’t even have my profile listed yet, but maybe it’ll be there by the time you search.

Evernote is what I use to organize my life. It’s been a critical tool over the past five years. As I’ve transitioned to a new career with a technology consulting firm (another future blog post), I thought this would be a good time to do something more professional to explain how it works for me.

So, in addition to my “Lead Guitar School” project, I’ll also be working on a completely different project called, “Big Green App.”


The projects are finished, right? If only.

There’s a lot we have to do before we “go live.” Today, I’d like to work on something critical to that process. Before we start building our project. Before we tie up loose ends. Before we flip the switch and celebrate, we should define what “live” looks like. Let’s define what we’re doing here. Let’s consider why we would invest and go through this process at all. What is this “thing” we’re creating? What is our motivation? Why do we care? Why should anyone else care? Does it matter if anyone cares? It’s important because knowing what we’re after justifies the projects existence and the time we’ll be investing.

Let’s call this our Unique Selling Proposition (USP).

Traditionally, a USP is used in a marketing strategy as the message delivered to a customer as the reason WHY YOU SHOULD BUY, but a USP is more than that. It’s the heart of a company. It’s the guiding principle. It’s the WHY. – This post is full of ideas for future posts – 

YOU should have a USP – and so should your project.

Maybe you hadn’t thought about selling at all? We’re always selling. At the very least, you are selling your thoughts in exchange for time. What about being unique? How important is that? Don’t overthink it. You ARE unique. No one is like you. What is the particular flavor you provide? Don’t try to be the best. Don’t try to be original. Just spend some time thinking about who you are. I believe, if you’re honest, you’ll find your USP.

Let’s do it!

  • Who is your audience?
  • What problem are you solving?
  • How do you solve that problem?
  • Why is your process or method going to work?

It should be brief. Don’t over-promise, but don’t undersell either. Believe in who you are and what you can uniquely do.

Here are my USPs:

    1. LeadGuitar.School helps aspiring, lead guitar players who need a way to connect what they’ve learned about their guitars — the chords, licks, and patterns — with what they hear. It delivers deeper musicality through an understanding of what is being played by providing downloadable and interactive material; teaching music theory and developing aural skills — boosting creativity and equipping a player to create good music.
    2. Big Green App is a partner brand, connected to Creative Technology Solutions (CTSi), designed to encourage effective utilization of Evernote to manage resources, tasks, and time for greater productivity. Current Evernote users, and those interested in the solution, will find tips for integrations and best practices to get the most out of Evernote while encouraging a connection with CTSi for technology services.

What do you think?

How about YOUR USP?

I hope you can see how knowing your WHY will inform so many areas of your project — keeping you focused as you create with a rubric for knowing if you’ve accomplished your goals when you go live.

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